Create your own Brand Guidelines (+Free Notion Template)
Are you a freelancer struggling to create your brand guidelines from scratch, without the budget to hire a professional brand designer? Do you find your brand assets and story scattered all over the place, making it challenging to share with team members, media, and PR? If so, you've come to the right place.
In this video, I'll guide you through creating your brand guidelines using a free template that will help you keep all your brand assets in one place.
Access your Notion Brand Guidelines and Canva Design Template here
Why Have A Brand Guidelines Template?
Your brand guidelines are typically a document that contains all the information about your brand. This might include your brand strategy, brand design, logos, typography, and color palette. It is a reference tool that ensures all your brand elements remain consistent across all platforms.
By having brand guidelines in place, you can easily share your brand assets with team members quickly and efficiently. It also helps to eliminate inconsistencies, making it easier for people to recognize your brand.
Access Your Free Brand Guidelines Template
To access the free Notion/Canva template, sign up for your free Notion Starter Kit. It's quick and easy, and you'll have the template in your account forever.
How To Use Your Notion Brand Guidelines Template
This template is divided into two sections: brand strategy and brand design.
Brand Strategy
The brand strategy section contains prompts for:
Brand mission
Business Overview
Guiding principles
Brand statement
Brand promises
Brand personality
Brand story
Giveback strategy
To use this Notion template, click on each toggle and fill in the prompts. I've included a brand personality assessment based on common personality traits, and a brand personality framework to help guide you.
Brand Design
The brand design section contains resources for:
Logos and logo variations
Logo guidelines
Typography
Color palette
I've included resources and tips for creating your brand elements. You can upload your logos, typography, and color palette directly into the template.
Creating your brand guidelines is essential for your brand's consistency and recognition. With my free brand guidelines template, you can easily store all of your brand assets in one space. Plus, it's customizable, so you can create brand elements that align with your brand's unique style.
To access the free brand guidelines template, sign up for your free Notion Starter Kit.
